Q1 2026
19.00×Platform ROAS
PPC STUDIO CASE STUDIES · COMMERCIAL PROOF
See the work behind
the numbers.
Find your next move.
A growth story should help you make a decision. Explore the challenge, the changes, and the evidence behind PPC Studio’s work across ecommerce and B2B demand.
Explore the case studies
Real businesses · Published results · Clear context
Real businesses · Published results · Clear context
Q2 2026
15.78×Platform ROAS
Two quarters.The full picture.
Weighted Google Ads value / cost. Platform ROAS is not profit or total store revenue.
EXPLORE PPC STUDIO CLIENT STORIES
GOOGLE ADS PLATFORM ROAS
Promom · Q1 2026. Platform value / cost; not store revenue or profit.
Read the story ↗ 4.80×REPORTED CONVERSION EVENTS
Jabra · Apr 2025–Mar 2026 versus the prior year. Action mix changed; not unique or qualified leads.
Read the story ↗ −56.58%REPORTED PLATFORM CPA CHANGE
Modi World School · H1 comparison. Conversion definitions changed; not like-for-like admissions cost.
Read the story ↗WHAT THE WORK REVEALS
Useful proof starts with
a better question.
Look beyond the largest number. The strongest learning comes from understanding what changed, why it mattered, and what the business needed next.
What was limiting growth?
A missing purchase signal, disconnected channels, or a gap after the form. Start with the problem the work was designed to solve.
What did the team change?
Follow the decisions across tracking, campaign structure, landing paths, and reporting. Connect the outcome to the work behind it.
What does the result measure?
Check the platform, date range, and definition. A conversion action, a qualified lead, and a customer each answer a different question.
FROM CHALLENGE TO EVIDENCE
A clear thread through every story.
Use this sequence to find the case most relevant to your own growth challenge.
ONE CHALLENGE · A TRACEABLE RESULT
Understand the constraintWhere the customer journey gets stuck
Follow the interventionCampaigns · measurement · funnel
Read the evidence in contextResult · definition · next priority
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1
Start with the business challenge
Choose the story closest to your own constraint: measurement, acquisition, or the journey after a click.
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2
Examine the intervention
Look at the practical changes and the reason each one was made. Separate the work from the headline.
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3
Check the scope of the result
Read the dates, attribution source, and conversion definition before comparing performance.
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4
Identify the next question
Use the learning to frame your next investigation. Every business needs its own baseline and priorities.
FEATURED STORY · PROMOM
A repaired value signal.
A clearer view of performance.
Promom’s work connected measurement repair with a rebuilt Google Ads account. The published record includes the Q1 peak and the lower Q2 result.
Q1 2026
The quarterly platform return reached its published peak.
19.00×Weighted Google Ads platform ROAS
Q2 2026
The following quarter exposed the next allocation challenge.
15.78×Weighted Google Ads platform ROAS
Two periods.One transparent record.
Not an A/B test or a like-for-like lift claim.Explore Promom’s story ↗
Not an A/B test or a like-for-like lift claim.Explore Promom’s story ↗
Figures are Google Ads conversion value divided by cost. Measurement changed earlier in the engagement. View the published evidence ↗
B2B DEMAND GENERATION
Three channels.
A more coordinated system.
Google, LinkedIn, and Meta served different buying journeys. The case distinguishes platform activity from CRM-qualified pipeline.
Explore the Jabra story ↗EDUCATION · LEAD GENERATION
Connect discovery
to the admissions journey.
Explore the work across search, paid media, tracking, and enquiry handoffs, with the conversion-definition caveat alongside the results.
Explore the school story ↗THE MEASUREMENT CONTEXT
Better decisions need
the whole picture.
Read the peak, the regression, and the open questions together. The next investment needs a dependable baseline.
Platform reports show attributed activity. CRM and store records help explain the commercial outcome. Keep those views connected and their definitions distinct.
THREE VIEWS OF PERFORMANCE
AdvertisingAttributed actions & value
AnalyticsJourneys & website events
BusinessQualified leads & revenue
A reporting framework, not a dataset.
THE OPERATING LESSON
Find the constraint.
Make the work measurable.
A useful case study leaves you with more than a headline. It gives you a question to investigate, a decision to evaluate, and a clearer idea of what good evidence looks like.
Explore our method →
Frequently asked questions
Where can I read the full case studies?
Each story links to a dedicated case-study page, which includes PPC Studio’s published source and its measurement notes.
Does platform ROAS mean profit?
No. Platform ROAS divides attributed conversion value by advertising cost. It does not deduct product, operations, or other business costs, and it is not total store revenue.
Are conversion events the same as qualified leads?
No. Events can include multiple actions by one person. Qualification needs an agreed definition and CRM evidence; it cannot be inferred from a platform total alone.
Are the two Promom quarters an A/B test?
No. They are separate reporting periods. They are shown together to include the following quarter, not to claim an isolated experimental effect.
Will my business achieve the same results?
These are historical examples, not forecasts. Your market, offer, tracking, budget, and sales process determine the starting point and the opportunity.
How do we discuss a similar challenge?
Use the strategy button to prepare an enquiry, or contact PPC Studio through the footer. This local preview prepares a downloadable brief; sending it requires the live contact page or email.
Which growth challenge
should we explore together?
Bring your goals, your current results, and the questions
you need your reporting
to answer.
Start with a focused strategy conversation.