PPC STUDIO / FIELD NOTES
Visit Enquiry Qualified lead
Different actions. Different business value.

BLOG / STUDIO NOTE

Start with the conversion definition.

Before comparing results, agree on what a conversion represents. A lead form, a qualified enquiry and an accepted sales opportunity are different outcomes. Changing the event definition can change a reported CPA without changing the underlying customer experience.

PPC STUDIO / FIELD NOTES
Platform Analytics Business
Three perspectives on the same customer journey.

INSIGHTS / MEASUREMENT

Keep the reporting scopes visible.

Platform-attributed revenue helps optimize campaigns. Analytics explains visitor behavior. Your store and CRM help establish what happened commercially. Read them together without assuming they should produce identical totals.

PPC STUDIO / FIELD NOTES
Review Prioritize Execute
A practical starting point for your next growth decision.

GUIDE / BEFORE YOUR AUDIT

Bring the right starting information.

  • Your primary offer and target customer.
  • Current channels and monthly investment.
  • Conversion definitions and tracking access.
  • A sample journey from click to customer.
  • The sales or store reports you rely on.
  • One business outcome you want to improve.

Explore the conversion calculator ↗