The challenge
Google Ads was spending without a dependable purchase-value signal.
What changed
The value signal was repaired and paid acquisition rebuilt, with GA4 and Shopify used to assess the wider business picture.
The result, in context
Measurement scope
19.00× is the weighted Google Ads platform ROAS for Q1 2026. It is not store revenue, profit or a like-for-like business-return lift. The published Q2 2026 result was 15.78×.
Read the full published evidence ↗ · Homepage proof source ↗
What to take into your next decision
Use the result to ask a better question about your own growth system. Agree on the measurement definition and inspect the connection between channel activity and the customer outcome before deciding what to scale.