The challenge
Align demand generation across channels and improve visibility into the B2B funnel.
What changed
Measurement and funnel handoffs were reviewed, with Google, LinkedIn and Meta assigned distinct acquisition roles.
The result, in context
Measurement scope
The 20K lead figure is published on PPC Studio’s homepage. The detailed story emphasizes a three-channel demand system; lead qualification and attribution definitions should be confirmed before comparison.
Read the full published evidence ↗ · Homepage proof source ↗
What to take into your next decision
Use the result to ask a better question about your own growth system. Agree on the measurement definition and inspect the connection between channel activity and the customer outcome before deciding what to scale.